Grundfos: From data to leads and sales

Lead generation tool converting knowledge and experience into concrete, prioritized leads for Grundfos

Del

Client

Grundfos

Industry

Manufacturing

Services

Data Science

Technology

SAP

Challenge

Grundfos wanted to increase sales within service and spare parts, but lacked a tool that could convert their large amount of knowledge and experience into concrete, prioritized leads for the salespeople.

Solution

Based on sales history, customer data, product data and Grundfos' own sales triggers, a lead generation tool was developed. After a successful "proof of concept" in a number of test markets, the tool was integrated into SAP CRM and rolled out to more markets.

Result

Salespeople now receive automatically updated leads with relevant cross-selling opportunities every month, which has boosted sales.

The lead generation tool quickly created value for the salespeople. In the test countries, they performed 25% above the other markets.

- Jesper Olesen, Manager, Sales & Pricing Excellence at Grundfos

Data experts ready to advise you

We have worked across a wide range of industries and functions - and we use that experience to create solutions tailored precisely to you. That's how we work. Every time.

Good decisions start with insight. And that doesn't come by itself. Data must be found, quality assured, organized, transferred, modeled, reported, disseminated, understood, interpreted and thus create insight. That is the craft we are passionate about.

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Data Science

The analysis enabled us to dive into segments with low market share and create targeted strategies for customers with untapped potential. The analysis can be implemented across markets and industries.

Henrik Løvig, CEO at BoligPortal

Data Science

Forecasting

It becomes a win-win all around at Home – for management, franchisees, employees, and customers.

Hans Henrik Buchreitz, HOME

Data Science

The opportunity to collaborate on-site made a big difference. The close dialogue, ongoing sparring and development fits well with JYSK.

Anders Sylvest, Director, Controlling & Loss Prevention, Finance Nordic at JYSK

BI Reporting

Customer Insight

Customer insights have now become so easily accessible that users in the business have become more self-sufficient. Customer measurements have now gained high priority with us.

Carsten Wiberg, Customer Insight Manager at Norlys

BI Reporting

The collaboration has been characterized by a direct and informal dialogue as well as effective execution. Given that two of our core values are Simplicity & Action, it has been a great match.

Michael Traberg, Digitalization Director at Vestjysk Bank

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All businesses are different

Different businesses require different solutions. We are used to that. From Danish retail companies to global brands, we have developed solutions that convert data into overview, insight and action opportunities.