Lars Andreasen

Dataminds
Combining consultancy, commercial, and managerial experience, Lars' role is to strengthen Dataminds' organization during the transformation necessitated by the company's rapid growth. Additionally, Lars plays a practical role, particularly in companies within the utilities and consumer goods sectors, where he has accumulated most of his expertise.

Background
Lars' career foundation lies in market insight and analysis, which he has worked on at companies such as Coca-Cola, Toms, and LEGO. Subsequently, he has pursued a career with significant commercial and managerial responsibilities, including at Norlys. Across these various roles, insight into customers, competitors, and the market has always been Lars' focus in efforts to achieve commercial results. For instance, he has collaborated with Dataminds on the client side since its establishment in 2008.